Danielle Beram

Selected work · Capability overview

Manager Coaching

Make coaching quality visible in business performance.

Coaching and corrective actions were already happening, but warranty and membership performance remained below expectation. I introduced a seven-criterion quality standard and measured the conversation itself.

Proof story 04 · GameStop · Denver district · 2021 · 15 stores

Manager coaching: measure the behavior in the room

The district already had coaching activity and corrective actions. I added a consistent quality standard, observed the conversations themselves, coached managers against what the observations showed, and tracked whether stronger coaching was accompanied by movement in the business outcomes managers were accountable for.

Problem
Coaching and corrective actions were happening, but district performance was not improving. Warranty attachment was 18% against a 30% expectation, membership was 12% against an 18% expectation, and turnover was high.
Intervention
A seven-criterion quality standard, applied by observing and scoring the conversation itself before and after.
Result
District warranty attachment improved 18% → 29% and membership 12% → 21% during the six-month period. Observed coaching quality improved 54% → 87%, while corrective actions fell 25 → 19 across matched six-month periods.
  • Defined the coaching-quality standard and the observation rubric
  • Observed and scored coaching conversations before and after the intervention
  • Coached managers individually against what the observations showed
  • Tracked warranty, membership, and corrective-action movement across the six-month measurement period

Results

What actually moved

  • 18% → 29%

    District warranty attachment over six months · expectation 30%

  • 12% → 21%

    District membership over six months · expectation 18%

  • 54% → 87%

    Observed conversations meeting the coaching-quality standard

  • 25 → 19

    Performance-related corrective actions, matched six-month periods

District warranty attachment

18%29%Baseline 18%, Six months 29%

BaselineSix months

District expectation: 30%.

District membership

12%21%Baseline 12%, Six months 21%

BaselineSix months

District expectation: 18%.

Coaching conversations meeting the standard

54%87%Before 54%, After 87%

BeforeAfter

20 of 37 observed conversations before · 40 of 46 after, against the same rubric.

Formal performance-related corrective actions

2519Prior period 25, Matched period 19

Prior periodMatched period

Matched six-month periods.

Coach to Performance · 2021 · 15 stores

The quality standard, as it was actually applied

Coaching was already happening, but the district was still missing warranty and membership expectations. The rubric made coaching quality observable so managers could diagnose the real performance constraint and follow through against a consistent standard.

Recreated sample
Coaching observation rubric: seven behaviors scored on a four-point scale
Observed behavior1Not Demonstrated2Partially Demonstrated3Demonstrated / Meets Standard4Strongly Demonstrated
Identifies a specific performance gap
Uses observable evidence rather than assumptions
Diagnoses the cause as skill, will, or environment
Asks questions before prescribing a solution
Agrees on a specific behavioral change
Establishes a defined follow-up point
Returns to the issue and closes the loop
Skill
The person does not yet know how, or cannot yet do it reliably.
Will
The person can do it and is choosing not to, or does not see why it matters.
Environment
Something outside the person — process, staffing, tools, conflicting direction — is preventing it.
Business and coaching outcomes across the six-month measurement period
MeasureBeforeAfterBasis
District warranty attachment18%29%District KPI · expectation 30%
District membership12%21%District KPI · expectation 18%
Conversations meeting the coaching standard20 of 37 (54%)40 of 46 (87%)Direct observation against the rubric
Performance-related corrective actions2519Matched six-month periods

The coaching conversation is the behavioral unit of measure. Warranty, membership, and corrective actions are district-level operating outcomes tracked across the same six-month period.

Interactive

Diagnose before choosing the intervention

A fictional scenario built for this portfolio. Pick a first move and see the reasoning.

Portfolio demonstration · newly created fictional scenario

Diagnose before choosing the intervention

A short interactive walk through how I move from a symptom to an intervention. This is a fictional scenario written for this portfolio, not a historical course or a validated assessment.

  1. 1. Situation
  2. 2. Investigate
  3. 3. Respond
  4. 4. Follow-up

The situation

A capable employee repeatedly misses changing priorities. Their manager is considering a formal performance response.

You have one conversation with the manager before anything is decided. What do you want to know?

Third-party evidence

What people who worked with me observed

LinkedIn recommendations from people who saw this work up close.

What a direct report saw
She set a direction people could get behind, coached me toward real growth, and never dropped a commitment.

Kenneth Nguyen

Direct report

What a direct report saw
Danielle is also great with managing people and gives them the tools to grow and develop.

Gregory Crawford

Direct report